The Online Cross-Platform Customers Communication Cheat Sheet


For a business that deals with advertisement in the 21st century, understanding of different nuances between advertisement platform is the factor that can make a difference between a successful advertisement effort and pure loss of invested money.

People who come across your advertisement’s content through one channel (e.g. a an e-mail message) might react in an absolutely different way, if they see the same content published through another source (e.g. a status update on facebook).

The aim of the following news update is to present the differences that you should take into consideration, once you decide what should be featured in each one of these channels, in order to gain the potential clients’ attention.

Images are your best friends!

Use images as long as it’s possible. Most probably, a potential customer will notice the image first and only then the written content will be read by that person.

Obviously, the more attractive the image looks – the better, just make sure that the image is related to the written content, so they both compliment each other and the reader won’t be disappointed.

Tweets on Twitter

You have only as little as little as 140 characters, so make sure that you use this little space wisely. Twitter is especially good for short updates, such as sales, new discounts and even holiday wishes to your customers. The more active you are, the bigger your following will become.

Facebook Statuses

Here you don’t have a space limitation, but since you cannot include images inside the text, it’s better not to publish extremely long messages either. Links to websites that have the products that you promote can be rather useful in Facebook statuses, though.

E-Mail Newsletter

Unlike occasional statuses on Facebook, which people might reach through their news feed and click, e-mail messages must have an attractive and to the point title, to make the recipients open the message. On the other hand, you will have as much space as you need, and if you purchase a graphical platform (or find a nice looking one for free) – they might as well pay a lot of attention to what you write.

The major difference between Facebook or Twitter and E-Mail is the fact that the probability that an e-mail recipient usually has more time to dedicating to reading the message, once it’s opened, because that person is less likely to get distracted by updates that pop up on the side of the screen, the way they do in social networks.

For any questions and, consultation and recommendations, feel free to contact us at AddSource anytime!

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