How the call tracking started

The Addsource call tracking platform was developed by our team back in 2009, to measure the effectiveness of our agency’s online and offline advertising performance.

Why did we need it?

With almost half of all internet based conversions happening over the phone and all the offline advertising being phone oriented, a lack of valid call statistics was leading to a large part of the budget wasting away on inefficient advertising channels. A solution was needed – and our development department took up the challenge, creating a perfect tool to measure the phone conversion rate.

The call tracking service was built to provide our variety of clients with real-time reports on valid calls and missed calls, enabling them to find their call centers’ weak spots and salvage missed leads. In addition the service included an easy to use call recording system, and detailed advertising optimization statistics.

Join the experience

After seeing the great feedback coming from clients of our advertising department, we decided to open the Addsource call-tracking service to all, sharing the ability to optimize advertising profit with the rest of the world. In short that is how the call tracking started at Addsource.

With call tracking there is no more throwing your marketing budget into the wind and guessing if it brings revenue. Now you too can use our user-friendly online system to make your business run productively while all your advertisement is optimized to work just right.

Today our call tracking service tracks hundreds of thousands of calls a month, analyzes hundreds of advertising sources and helps salvage thousands of missed calls.