From David Dovman
Founder & CEO Of Addsource
From Priority And Premium Listing To Pay Per Call and Pay Per Lead
The Premium position listings model was created by the largest nation-wide directories like Yellow Pages, Home Advisor, Yelp, Dex Media and so.. This model did service as industry standard for the past 20 year..
– Since 2012 Industry leaders has started converting part of their advertising offering for Local Businesses to a Pay Per Call model. This had a great success generating revenues for both business sides.
So, What is the reason behind their strategy? And why they keeping low profile on this if it’s such successful model?
Figure 1: Yellow Pages Pay Per Call Program Home Page
Suckers don't die, they just get replaced.
I hate to say this, but local business are being fulished for the past 20 years and they bite the bait until today!
They did get the placement, but due to their poor ability to measure the effectiveness of their advertising efforts, they never knew what they are getting in return!
Figure 2: People are still paying for priority listings On Yellow Pages
Imagine that you’re a locksmith in Los Angeles and you are offered to be listed in the first listing within the locksmith section on YP.com, Sound’s like you’re about to make a buck or 2 right?
So i tested it personally, and let me surprise you
1st place listing will cost you something like $1.5-2K a month,
and approximately generate 10-20 calls per month,
Which means that we payed $100 Per Call!, now, the average ticket in the locksmith industry is something between $100-$200.
it's obviously impossible for businesses to generate profit this way.
And great amount of businesses still don’t understand those simple facts and don’t demand CPA programs. allowing big players gain profit. which is the reason why priority listing business model is not going away yet!
This was accurate till 2018 when Google changed the rules and the way business will consume advertising in the future!
The Game Changer - Google Guarantee
Google changed the way business consumes advertising again.
In short, Google recognize that businesses can’t manage Adwords campaigns
Because businesses understand calls and leads (aka CPA)
and not clicks and impressions.
Figure 3: Google Guarantee Ads With Google-Owned Numbers For Tracking Purposes
Directories and Local citations publishers has a unique opportunity here, Because every publisher is literally 1-click away from offering pay per call advertising!
So How Can i Make 10X more?
Start Offering Pay Per Call And Pay Per Lead To Businesses!
New Special Offer! Addsource is now offering a pay per call platform for directories! The platform offers multiple features that give you and your clients’ companies the tools to increase business.
Attention Directory Owners
Addsource’s Pay Per Call for Directories offers a way for providing VOIP numbers, as well as call tracking and pay per call billing for local listings. Our pay per call platform lets you provide your directory client with a local business number that would allow for them to follow the statistics and listen to the recordings of incoming calls. When you provide the option of pay per call to your clients on top of or instead of your premium listing price, it contributes to a real results based billing model that will make everyone happy.
A multitude of directories are available, that range from free to expensive premium packages. Each has their advantages and can be beneficial to anyone in search of a directory depending on how much they are willing to spend and what kind of directory they are looking for.
As a directory owner, the statistics can provide premium package owners with information beyond clicks and google analytics. Addsource pay per call provides your client a phone number along with many other features that allows them to look in depth at how their advertising campaigns are working to bring in customers.
The statistics include call tracking capabilities so they can see where the incoming calls are coming from, the media type the call and number came from, duration, date and time of the call. Graphs, charts and organized data present information about the success of the campaigns and incoming calls. Call recordings, exporting and having all the saved calls in the unlimited storage center are other features that the call tracking platform includes. Pay per call for directories can be hugely successful on top of all these given all of these amazing features.
Addsource’s pay per call platform provides your users with unique numbers for their businesses and charges them only per each valid incoming call. This means that for every call that is above a specified time duration, they are charged. Make pay per call for directories something to try this New Year and find out how well it works for you and your clients!