People Would Rather Call You Than Fill Out Your Form. Why?

When you create a website for your company, you always want to have some way for the customer to contact you- a simple contact page seems like the easiest option. And while it is straightforward, the form itself is very impersonal, as you can’t gain much other than the basic information, which doesn’t bode well for future relationships with potential clients.
Customers understand this idea as well, and are always more likely to call a service number than they are to fill out a form. The entire establishment of that relationship can mean a lot for a business for multiple reasons, as a successful phone call can easily turn a potential customer into a definite customer. Continue reading

What Can Call Metrics Do For You?

Call tracking can provide a company with a great deal of information. However, as with all useful reports, it’s what you do with the material that counts. A call tracking company can provide you with many data points that in the long run you really don’t need. It’s up to you to figure out what is most useful and how to make those statistics relevant. Continue reading

Addsource as Your Call Tracking Provider

Call tracking is an incredibly useful tool for advertising in this age of many media. Many businesses are now receiving the majority of their calls from online or mobile advertising campaigns. But what are your biggest call targets? Which sources are the most critical, and which sites are not seeing as much traffic? Addsource is at the forefront of this marketing strategy and here are some of the biggest benefits of Addsource’s services. Continue reading

What to Look for in Click-to-Call Technology.

Well, for starters, it shouldn’t be complicated.

Click-to-call technology is generally designed with one goal in mind. Provide customers with the quickest possible route to getting answers to their questions.

However there are several companies that masquerade as Click-to-Call technology, but are actually Call-to-call-back technology. In these situations  Continue reading

women sits at desk in front of a computer holding a pen . The table and pages are all white

3 questions that will tell you if your small business can take off!

When it comes to growth, the majority of skilled marketers are often focused on enhancement of brand or product. If they’re not directly focused on it for one ad campaign it usually remains, at the very least, in the back of their mind.  It’s important to remember, creating greater awareness of your brand will generally translate to further awareness of a product but not often vice versa. Product awareness, is directly correlated with increased sales.    Continue reading

Businnes man trying to succed

What your business needs to succeed

Finding balance between productivity and efficiency is essential for small and medium sized business owners.
Managing employees, projects, resources and income is a serious task, but not a mission impossible. Here we will explore ways to do it right. Continue reading

Adertising Source-Radio

Is your advertising campaign effective?

Business owners use all sorts of marketing campaigns (PPC, Newspaper ads, etc) to promote their businesses, but how can they tell it’s working?

John Wanamaker, one of America’s marketing and advertising pioneers, once said “Half the money I spend on advertising is wasted; the trouble is, I don’t know which half”. Continue reading