The Premium position listings model was created by the largest nation-wide directories like Yellow Pages, Home Advisor, Yelp, Dex Media and so.. This model did service as industry standard for the past 20 year..
– Since 2012 Industry leaders has started converting part of their advertising offering for Local Businesses to a Pay Per Call model. This had a great success generating revenues for both business sides.
So, What is the reason behind their strategy? And why they keeping low profile on this if it’s such successful model?
I hate to say this, but local business are being fulished for the past 20 years and they bite the bait until today!
They did get the placement, but due to their poor ability to measure the effectiveness of their advertising efforts, they never knew what they are getting in return!
Imagine that you’re a locksmith in Los Angeles and you are offered to be listed in the first listing within the locksmith section on YP.com, Sound’s like you’re about to make a buck or 2 right?
So i tested it personally, and let me surprise you
1st place listing will cost you something like $1.5-2K a month,
and approximately generate 10-20 calls per month,
Which means that we payed $100 Per Call!, now, the average ticket in the locksmith industry is something between $100-$200.
And great amount of businesses still don’t understand those simple facts and don’t demand CPA programs. allowing big players gain profit. which is the reason why priority listing business model is not going away yet!
This was accurate till 2018 when Google changed the rules and the way business will consume advertising in the future!
Google changed the way business consumes advertising again.
Directories and Local citations publishers has a unique opportunity here, Because every publisher is literally 1-click away from offering pay per call advertising!
Start Offering Pay Per Call And Pay Per Lead To Businesses!
Marketing Giants are educating the market and Creating new industry standard for local business advertising.
Today’s business willing to pay only for results and seeking to shift from traditional priority listings campaigns impressions or clicks to actions like calls massages & bookings.
which makes Pay per call is the most transparent way to purchase advertising
They only point from which business can calculate ROI and increase budget is
X amount of Call = X amount of Booked Jobs = ROI
If this become clear that the next thing in advertisement for service providers is a CPA in this case direct calls to the business. soon Google will finish educate the market with some help from other marketing giants like YP, Yelp & Home advisor etc, and it will become industry standard, publishers that don’t have a CPA Ecosystem will slowly vanish!
Business have hard time to commit for priority listing and retainer offering for the simple reason that they not sure about the results it will be delivering however if the proposition is the result Its the easiest marketing product to sale!
AddSource allows publishers to shift from traditional advertising methods to SPA! Start Selling per action just like google home advisor and YP does! Don’t miss the train & Join with us to Sell-Per-Action Revolution!!!